TLDR

• Your proposal should be instantly graspable within 5 seconds.
• Your writing should be so clear that it doesn’t require re-reading.

There are a few strong tools to do this.

Better Writer

Read Better Writer.

❌ “I am very happy to be doing this pleasurable task.”
✅ “I am happy for this.”

Also read Low Mana for being a thoughtful communicator.

Pyramid Principle

Read the Pyramid Principle

Wife: When will you be back?

❌ Husband: I will go to the grocery, pick up stuff, then pick up the kids, then go to barber and after a round trip, I’ll probably be home at 6pm.
✅ Husband: I’ll be home at 6pm.

❌ Here is my report, I went through all the social medias, all the platforms, all the things. I dove deeper into stuff. I gathered more information from google. I also did bla bla bla
✅ Lets go with strategy A. It will increase retention by X, revenue by Y. More details below

Double Speak

Doublespeak is language that deliberately obscures, disguises, or distorts meaning. Here are four common types:

Euphemism

Uses mild or vague terms to soften harsh realities

❌ “downsizing”
✅ “firing employees”

Jargon

Uses technical or specialized language to confuse or exclude outsiders

❌ “negative patient outcome”
✅ “death”

Gobbledygook (Bureaucratese)

Overcomplicates language with excessive words or convoluted structure to obscure meaning

❌ “leverage cross-functional synergies to maximize stakeholder value”
✅ “work together”

Inflated Language

Makes simple things sound grander or more important than they are

❌ “sanitation engineer”
✅ “janitor”

Specificity

Read Specificity

Not Answering The Question

Read Not Answering