There are 3 strong tools to do this.
Read the dilbert principle.
❌ “I am very happy to be doing this pleasurable task.”
✅ “I am happy for this.”
Read the Pyramid Principle
Wife: When will you be back?
❌ Husband: I will go to the grocery, pick up stuff, then pick up the kids, then go to barber and after a round trip, I’ll probably be home at 6pm.
✅ Husband: I’ll be home at 6pm.
❌ Here is my report, I went through all the social medias, all the platforms, all the things. I dove deeper into stuff. I gathered more information from google. I also did bla bla bla
✅ Lets go with strategy A. It will increase retention by X, revenue by Y. More details below
Doublespeak is language that deliberately obscures, disguises, or distorts meaning. Here are four common types:
Uses mild or vague terms to soften harsh realities
❌ “downsizing”
✅ “firing employees”)
Uses technical or specialized language to confuse or exclude outsiders
❌ “negative patient outcome”
✅ “death”
Overcomplicates language with excessive words or convoluted structure to obscure meaning
❌ “collateral damage”
✅ “civilian casualties”
Makes simple things sound grander or more important than they are
❌ “sanitation engineer”
✅ “janitor”